Times have changed with the digital age making it easy for anyone like companies, groups or individuals to market themselves without burning a hole in their pockets. By just maximizing the potential of the internet, anyone can increase the number of people viewing their websites. Over the past years, Search Engine Optimization (SEO) techniques have been a cheap and effective way to move up the rankings of websites. While traditional methods of filling texts with keywords have been a sure fire way to build up traffic, the benefits of web videos to do the same if not surpass the conventional SEO techniques cannot be underestimated.
1.) Nowadays, search engines have already recognized the value of incorporating videos in their front pages. They have been implementing the practice of mixed search results that include videos apart from text documents and images. This means that if created the right way, videos found on your websites can headline popular search engines such as Google.
2.) Much like a text-filled document on your website, videos can be filled with the right keywords to generate higher rankings. It is only important to know the best practices such as using the keywords in the title, tags, URL, and description apart from adding links in the video.
3.) As anyone may agree, videos are highly interactive, engaging and easier to absorb than reading a lengthy and wordy web page. For millions of Americans who use the internet and watch famous video sharing sites like YouTube, it is only practical to be highly visual for the public since it creates a stronger impact as well as give them an easier time for understanding your content.
4.) One of the misconceptions in using videos for SEO is that so many people are already doing it when actually a lot of these submitted videos have not been properly optimized for SEO. Yes, thousands of videos are out there but only a few have the correct format that could lead them into the first pages of search engines. Hence, knowing how to fill your video with keywords is a primary advantage over poorly done SEO videos.
5.) Web videos can be accessed by millions in a minute especially if uploaded to highly visited video sharing and social networking sites. These can be easily uploaded in Facebook which can be shared with friends and acquaintances, thus, reaching a wider network. With a text-based content, sharing these files will be a little difficult and would properly be just ignored by internet users.
6.) Making a video doesn’t require thousands of dollars. In fact, with just a few hundred dollars and creative efforts, we can help you produce a highly informative, fun and eye-catching video instead of a grandiose marketing plan.
7.) The possibility of going viral in the internet is only usually associated with videos that capture the interest of so many viewers. How often can we find a text that achieves so many likes in Facebook? With YouTube, millions of hits are possible within hours by just uploading the right kind of video to promote a company, product or person.
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